Encouraging self empowerment and opportunity creation amongst youth in the society
Facts & Results
Website traffic increased 94%
Social followers increased 1,300%
Social media engagement doubled
Media tour resulted in 11 million impressions
Our Role
Digital advertising
Content strategy & development
Social media
Website design & development (WordPress)
Visit / In Action
Goal
Revitalize the DSEC Community and connect the youth via digital channels.
Our approach
To revitalize the DSEC Community and connect with the youth through digital channels, our ad agency implemented a multi-faceted approach. We began by creating a robust content strategy, focusing on engaging and relevant content. This involved in-depth research to understand the community's interests and needs. We then developed visually appealing, informative content, aligning it with their interests.
Our team leveraged digital advertising to reach the target audience effectively. We crafted compelling ad campaigns on platforms such as Facebook, Instagram, and Google Ads to maximize our reach and engagement. These ads directed users to a newly designed WordPress website that we built from the ground up. The website provided a central hub for community updates, events, and discussions.
Social media played a vital role in our strategy. We maintained an active presence across various platforms, ensuring consistent and engaging posts to connect with the youth. The result was a vibrant online community, reinvigorated and well-connected, fostering a sense of belonging and participation.
